@yourcity looks at the level of exertion when using Twitter as a way of shameless self promotion. Comparing itself to graffiti culture, @yourcity attest to the concepts of fame between the two cultures and their different effects due to the medium. Both mediums set out to conceptually accomplish a similar end intent, but they are executed very differently. Arguably, each medium could be perceived very differently in terms of authenticity and labour involved. Since the emergence of technology, the effort and dedication required to gain personal notoriety within one's culture has changed drastically. Technology can make certain tasks easier to complete, however the quickest route may not always be the best or effective solution.
Technology has made our quest for fame easier in all aspects of the process; from execution, to publishing ideas, to the number of people you can reach in the population. A single Tweet can be broadcast to many different services, such as Facebook and Tumblr, allow it to be viewed in any location around the world. Twitter, along with technology, has made it more efficient to send ideas, via a Tweet, having it consumed by numerous people around the world in a matter of seconds. Unlike graffiti tagging, Tweets don’t have to be connect to specific locations. With Twitter, your message is no longer tied to a onetoone relationship between the created location and where it gets consumed . Twitter removes your messages geographical restrictions making their consumption boundless. There is no doubt that Twitter is much more efficient, but what is the cost for efficiency. Much can be lost in the meaning of a message based on its context in which the Tweet is being viewed. Twitter also eliminates the dedication and work ethic required to gain recognition and fame, unlike that of a graffiti writer. This eliminates the feeling of gratitude and satisfaction of achievement in the quest to gaining notoriety.
Being on Twitter has largely become a fame game where the accounts with the most followers holds the most “credibility”. Twitter has become the laymans equivalent of tagging in the digital space, in such that, every Tweet being shared has a slight hope of gaining a new follower attached to it. As well Twitter logos and user “handles” are being used and added to all points of culture and communication without much forethought. In essence these brands could be considered as tagging their own communication with advertisements for these social media brands.
@yourcity connects the simplicity of online creation by promoting my Twitter handle ( @JSHAW3 ) throughout the streets of Toronto with a more demanding and time consuming creation process similar to that of a graffiti writer. Creating a digital piece through nondigital means, takes the simple task of Tweeting and reintroduces it to the traditional work ethics, dedication and exertion of effort that is used in graffiti culture.
Strava Link: https://www.strava.com/activities/30644985